FACE SERUM BY OWLPURE

What is serum?
Serum is a skincare product you can apply to your skin after cleansing but before moisturizing with the intent of delivering powerful ingredients directly into the skin. Serum is particularly suited to this task because it is made up of smaller molecules that can penetrate deeply into the skin and deliver a very high concentration of active ingredients.

 How often should I use my serum?
Well, this all depends on the serum. Read the label, but once a day will probably cover your bases.

What does a face serum do?

Serums are targeted skin care products formulated to penetrate deeper into the skin with a higher level of active ingredients. Serums a loaded with nutrients to feed the skin. Serums can fight wrinkles and brighten a dull skin. They can help improve the texture of the skin, refine open pores, unclog and decongest the skin. Serums can hydrate the skin, help stimulate collagen production for anti aging benefits as well as for improving scarring. Serums can fight bacteria and help speed up the healing of acne.

So what's the best serum for your skin? 


Face serum for oily and problem skin:

Look for serums formulated for oily skin and to treat pimples and acne.  The active ingredients you're looking for are zinc, licorice, salicylic acid, Tea tree oil, Centella Asiatica, allantoin and/or niacinamide (B3).


Face serum for dry skin:

If your skin is dehydrated look for a serum with hyaluronic acid.  If your skin is dry look for serums that contain ceramides, plant oils such as jojoba or argan oil, and essential fatty acids especially Omega 3.

Face serum for rosacea:

If your skin tends to be red with dilated capillaries look for serums with calming botanicals such as mint, bilberry, and Ruscus. Niacinamide is excellent for dilated capillaries as well as rosacea. If you have acne rosacea a serum with glycolic and salicylic acid is excellent to help get it back under control.

Face serum for sensitive skin:

If your skin is itchy, burning and stinging then you need calming, soothing anti-inflammatory vitamins and botanicals extracts. Panthenol (B5), Allantoin, chamomile, wild Jasmine leaf, cucumber, aloe vera, and hyaluronic acid.


Face serum for aging skin:

Aging skin begins to thin, sag and wrinkles as it loses collagen. Look for collagen boosting ingredients such as vitamin C and peptides. Protect existing collagen with anti-glycation ingredients and MMP inhibitors.

Face serum for pigmentation problems:

If you have freckles, brown spots, age spots, stains, melasma or chloasma Then look for serums with AHAs such as lactic acid or if the pigmentation is more pronounced look for glycolic acid. These serums are best used at night to exfoliate and lift off pigmented cells. During the day protect your skin from UV damage that causes pigmentation with serums that contain vitamin C, licorice, resveratrol, and niacinamide. Of course, you need to protect your skin with a good sunscreen as well.

 SOURCE:THE BEAUTYBUSINESS
VISIT: www.owlpure.com/face-serum/

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